The Monterey Bay Aquarium is working to make the global shrimp supply chain more environmentally sustainable, from family farms in Southeast Asia to customers’ plates in the United States. In this third installment of a four-part series, we explore how an innovative partnership is driving an ambitious vision for sustainable shrimp production. (Continued from Part 1 and Part 2.)

Friday rush hour traffic rumbles by the Hanoi coffee shop where Cu Thi Le Thuy sips a cup of hot tea. Mopeds zip between cars, pedestrians weave through the currents and sirens amplify the tumult.
But for Thuy, this is a rare moment of stillness. She gazes past the traffic at Hoàn Kiếm Lake and its Temple of the Jade Mountain, which appears to float on the water. Thuy has a gift for focusing on what’s most important when others might be overwhelmed by the surrounding noise.
The Aquarium hired Thuy as a regional expert who knows her native Vietnam and its neighboring nations inside out. She works as a translator in the broadest sense—helping bridge linguistic, cultural and knowledge gaps between Aquarium experts and the region’s seafood industry representatives. And she’s helping deploy a new tool that aims to share the power, and responsibility, of verification throughout the supply chain.
The Aquarium’s collaboration with Thuy, and regional experts like her, gets to the heart of a common question: Why are we working to influence seafood production an ocean away from our California headquarters?
Put simply: Market power. Continue reading Tiny crustacean, big transformation: Part 3