Leading the way in sustainable hospitality

The Monterey Bay Aquarium isn’t alone in its drive to inspire conservation and host visitors sustainably. Thanks to steps by the Monterey County Convention & Visitors Bureau and others, the region is increasingly positioning itself as a leader in sustainable hospitality—and earning recognition for its commitment.

For visitors and local businesses, following sustainable practices has become a defining characteristic of Monterey County.

Building on the area’s unique advantages, like having the Monterey Bay National Marine Sanctuary in its backyard, the Aquarium is leveraging results far beyond its doors, says Public Affairs Director Barbara Meister.

“The Aquarium is well-known and recognized, so to the extent that we can help with messaging or bring other partners along—whether hotels that are reducing plastic use or restaurants that are serving Seafood Watch-approved species—all that bodes well for our mission,” Barbara says.

Local fisherman Jerry Wetle brings sustainably caught sablefish to area restaurants by working with the Monterey Bay Fisheries Trust.

The multifaceted push marks the latest chapter in the area’s long history of working to protect its environmental assets, she says. In recent years, communities around Monterey Bay have opted to draw only renewable energy from the electric power grid, to reduce greenhouse gas emissions. The Monterey Bay Fisheries Trust is helping fishing crews connect with regional restaurants to serve locally caught seafood.

International recognition

Last year, Monterey County became internationally ranked on the Global Destination Sustainability Index, which will help track its progress going forward. (Only three U.S. destinations have qualified, and Monterey County is the greenest of the three.)

The CVB has also partnered with Positive Impact, a global not-for-profit that works to foster sustainability in the events industry. And with Monterey’s newly renovated conference center working toward LEED Platinum certification, the region is increasingly enticing to corporate clients and event planners for whom sustainability is a priority. Continue reading Leading the way in sustainable hospitality